![]() ![]() When you want to develop your pillar content there are many things to think about which are research, planning, content creation, sharing, and engaging with your audience.Ĭreating a lot of high-quality content is not easy. And yet, only 27% rated their company’s content marketing efforts as extremely successful or very successful.Ĭontent pillars are compulsory for marketers who want their companies to stand out from the crowd. SIU once said that The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. I have used articles by ERIC SIU to illustrate the five steps. ![]() These are the posts your visitors will be attracted to, as well as the ones that will continue to be useful to readers. Pillar content can be defined as a series of posts that represent your site’s best work. Here are five steps for creating effective pillar content. Publishing blog posts or articles on your website is a great way to enhance your site’s SEO strategy and to create connections with your audience on a more personal level. It helps in attracting leads that you are unable to reach with other marketing techniques. ![]() Content marketing is the major key to your digital marketing plan. ![]()
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